CONGO14 – KINSHASA
Stade Tata Raphaël, Kinshasa
Democratic Republic of Congo
CONGO14 – LOUISVILLE
Kentucky International Convention Center, Louisville
14th - 20th September 2014
Announces Headline Act
As previously announced, and in celebration of the 40th Anniversary of the legendary ‘Rumble In The Jungle’ boxing match between Muhammad Ali and George Foreman, the Muhammad Ali Center in association with Cable Music and the Malabar Group are proud to present CONGO14, the landmark, international, not-for-profit Festival taking place simultaneously in Africa and America and broadcast worldwide
It is with great pleasure that the organisers announce today that 18-time GRAMMY nominee and two-time GRAMMY AWARD winner BRUNO MARS will headline this prestigious event. With more than 130 million singles sold and his two albums achieving a breathtaking 74 Platinum sales awards around the world, BRUNO MARS is one of the 21st century’s biggest global musical icons and a friend and admirer of the greatest sportsman of our age, MUHAMMAD ALI.
Taking place in September with simultaneous events in Kinshasa, Democratic Republic of Congo and Louisville, KY, United States of America, CONGO14 is a music, sporting and cultural festival that not only celebrates the legacy of Muhammad Ali but introduces his values to a new generation. It also marks a shift in emphasis regarding African benefit concerts from fundraising to presenting a positive image of the continent standing proud as part of the global family.
BRUNO MARS will headline the event in MUHAMMAD ALI’s hometown of Louisville, KY, USA on September 20th with a full supporting cast to be revealed shortly. This will be beamed live via satellite to the Kinshasa festival, which will simultaneously feature a wealth of Congolese, African and International talent.
CONGO14 will be the biggest event of its kind ever-staged in sub-Saharan Africa with a week-long programme in Kinshasa focusing on five key elements and culminating in the musical concert on 20th September.
CONGO14 enjoys the full support of His Excellency Joseph Kabila Kabange, President of the Democratic Republic of the Congo and will be the biggest event of its kind ever-staged in sub-Saharan Africa with a week-long programme in Kinshasa focusing on five key elements and culminating in the musical concerton 20th September.
CONGO14 is not a fundraising event in itself but a celebration. However, any surpluses from the event and all new intellectual property created will be for the benefit of the Muhammad Ali Center to be used in Congo for youth empowerment programs.
CONGO14 promotes the message of Muhammad Ali’s six core principles: Confidence, Conviction, Dedication, Giving, Respect and Spirituality.
Donald Lassere, President and CEO of the Muhammad Ali Center said, “The Ali Center is proud to be tied to Congo14, an event that provides a positive exposure of the DRC and that affords us an opportunity to deliver on-the-ground programming in support of a country where half of its people now live below the poverty line. In short, this opportunity will provide a platform for the Ali Center to emphasize two of Muhammad Ali’s core principles, Respect and Giving.”
Muhammad Ali, one of the most respected global figures of our age and an international ambassador of solidarity and humanitarianism says of CONGO14, “Forty years later, even though I now have a quieter rumble I still have great passion for what the fight and its build-up meant to the world. I am proud to have the Muhammad Ali Center be involved in CONGO14 in ways that support growth and harmony for the Congolese people and those around the world. I am honored to have a small part in helping others view the DRC through a clearer and more positive lens.”