Fleuve Congo Hotel, Kinshasa
Democratic Republic of Congo


1st November 2014



Kentucky International Convention Center, Louisville
Kentucky, USA


20th September 2014

Headline Act



In celebration of the 40th Anniversary of the legendary ‘Rumble In The Jungle’ boxing match between Muhammad Ali and George Foreman, the Muhammad Ali Center in association with Cable Music and the Malabar Group are proud to present CONGO14, the landmark, international, not-for-profit Festival taking place in Africa and America.

18-time GRAMMY nominee and two-time GRAMMY AWARD winner BRUNO MARS will headline this prestigious event at Congo14-Louisville. With more than 130 million singles sold and his two albums achieving a breathtaking 74 Platinum sales awards around the world, BRUNO MARS is one of the 21st century’s biggest global musical icons and a friend and admirer of the greatest sportsman of our age, MUHAMMAD ALI.

Taking place in September in Louisville, KY, United States of America, and November in Kinshasa, Democratic Republic of Congo, CONGO14 is a festival that not only celebrates the legacy of Muhammad Ali but introduces his values to a new generation. It also marks a shift in emphasis regarding African benefit concerts from fundraising to presenting a positive image of the continent standing proud as part of the global family.

BRUNO MARS will headline the event in MUHAMMAD ALI’s hometown of Louisville, KY, USA on September 20th, marking the anniversary of the Zaïre74 music festival that preceded the fight. On November 1st in Kinshasa, Congo14 will host a gala soiree to coincide with the day of the historical fight. The evening of the 1st will feature a photography exhibition spanning the life of Muhammad Ali as well as the unveiling of the adaptation of the Float Like A Butterfly youth empowerment program to be implemented in the Congo.

Float Like a Butterfly is a new global initiative that the Muhammad Ali Center will be launching. Linking all three of the Ali Center’s focus areas – women’s equality, global citizenship, and education – Float Like a Butterfly engages communities in 10 countries in providing young people with life affirming, character building sports and cultural activities, innovative educational opportunities, and goal-oriented life experiences that prepare them for personal greatness. Float Like a Butterfly inspires and equips young people to transform their lives and communities, embrace their global citizenship, spread their wings, and fly.

CONGO14 is not a fundraising event in itself but a celebration. However, any surpluses from the event and all new intellectual property created will be for the benefit of the Muhammad Ali Center to be used in Congo for youth empowerment programs.

CONGO14 promotes the message of Muhammad Ali’s six core principles: Confidence, Conviction, Dedication, Giving, Respect and Spirituality.

Donald Lassere, President and CEO of the Muhammad Ali Center said, “The Ali Center is proud to be tied to Congo14, an event that provides a positive exposure of the DRC and that affords us an opportunity to deliver on-the-ground programming in support of a country where half of its people now live below the poverty line. In short, this opportunity will provide a platform for the Ali Center to emphasize two of Muhammad Ali’s core principles, Respect and Giving.”

Muhammad Ali, one of the most respected global figures of our age and an international ambassador of solidarity and humanitarianism says of CONGO14, “Forty years later, even though I now have a quieter rumble I still have great passion for what the fight and its build-up meant to the world. I am proud to have the Muhammad Ali Center be involved in CONGO14 in ways that support growth and harmony for the Congolese people and those around the world. I am honored to have a small part in helping others view the DRC through a clearer and more positive lens.”


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